Budget Airline Spirit is Trying to Go Upmarket and Blocking Middle Seats
In the world of budget airlines, Spirit Airlines has long been known for its no-frills approach to air travel. However, in a surprising move, the ultra-low-cost carrier has begun to make some changes in an effort to attract a more upmarket clientele. One of the most notable changes is the decision to block middle seats on its flights, a move that was previously unheard of among budget airlines.
The decision to block middle seats is a bold move for Spirit, especially considering that the carrier’s entire business model is built on maximizing the number of passengers on each flight in order to keep ticket prices as low as possible. By blocking middle seats, Spirit is sacrificing potential revenue in an effort to provide a more comfortable and premium experience for its passengers.
This move is part of Spirit’s larger strategy to shift towards a more upmarket positioning in the ultra-low-cost carrier segment. By offering perks such as blocked middle seats, enhanced onboard amenities, and improved customer service, Spirit is aiming to attract more business travelers and higher-income passengers who may have previously shunned the airline due to its no-frills reputation.
The decision to block middle seats is also a response to the ongoing COVID-19 pandemic, which has fundamentally changed the way people think about air travel. With social distancing and safety concerns at the forefront of passengers’ minds, many airlines have implemented measures to make flying safer and more comfortable. By blocking middle seats, Spirit is positioning itself as a safer and more passenger-friendly option for travelers who may be wary of flying in cramped conditions.
While Spirit’s decision to block middle seats may alienate some budget-conscious travelers who are drawn to the airline for its low prices, it could ultimately pay off in the long run by attracting a new segment of passengers who are willing to pay a bit more for a better flying experience. Only time will tell if Spirit’s upmarket ambitions will succeed, but for now, the airline’s bold move to block middle seats is certainly a step in the right direction.